SAS Scholarship Scheme – Mentoring the next generation of creative talent

The SAS Scholarship was an annual creative competition based in London, UK, that aimed to support and inspire second year university students as they enter the most crucial time of their studies.

In 2014, compared to the two previous years,  we set our expectation higher. We doubled the size of our team and extended the scheme to Falmouth University as well as Chelsea School of Art. Each university was given a different creative brief and the students who submitted the top three projects were awarded a cash prize: £3,000 for first, £2,000 for second and £1,000 for third. For the first time, an awards ceremony was held where the winning students presented their work to a room full of clients and industry influencers. The ceremony and the winners were covered in Creative Review.

My role

Mentor, Lead Designer

To kick start 2014’s competition, I took it upon myself to review the previous two years and propose a plan to build on successes and introduce new elements to support SAS’s and the University’s efforts. In my review, I discovered that SAS wasn't fully promoting the initiative with our marketing and PR department. Working alongside the agency’s marketing team, I created a brand for the SAS scholarship and developed a content strategy with the objective of raising  awareness about the competition amongst students, peers, clients, key influencers and the press. I also learned that the more one-to-one time the students received, the better their solutions. So I worked hard in my spare time with the students helping them develop their ideas and skills. Having experienced the challenge of getting into the design industry myself, I enjoyed offering advice. I truly have a passion for mentoring young creatives and it gives me a great sense of pride to see young minds develop and realize their potential.